Pharrell's Pastel Paraíso
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A pastel, trendy hotspot created for fun vibes—rooftop pool, DJ energy, endless photo ops, and that unmistakable Miami energy. Pure girls' trip perfection.
Leave it to Pharrell Williams and David Grutman to create the most Instagram-worthy hotel in Miami. Chica, when a musical genius known for style and a nightlife mogul who runs la ciudad's hottest clubs join forces, you know the result is going to be something special. The goodtime hotel is exactly what it sounds like—a place designed from the ground up for having a good time. Every detail has been considered, every corner crafted for the perfecto photo, every experiencia engineered for maximum fun. This isn't just a hotel; it's a destination, a vibe, and honestly, the ultimate girls' trip headquarters.
The design is a pastel sueños that somehow manages to be playful without being childish, retro without being dated. Pinks and greens and yellows pop against white backgrounds in combinations that feel fresh and exciting. Vintage Miami vibes—think 1950s motels and Art Deco glamour—merge with contemporary cool in ways that feel effortlessly stylish. Walking through the property is like stepping into a perfectly curated feed come to la vida, except you're actually living it. The attention to aesthetic detail is remarkable; even the ice cream sandwiches are photogenic.
Miami has always been a city that celebrates belleza, style, and the good la vida. The goodtime hotel takes this energy and distills it into a hospitality experiencia that understands its audience perfectly. This is a place for people who want to look good, feel good, and document it all along the way. No judgment here—we're all about it. la vida is short, and if you can't have fun in Miami, where can you?
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Explore This Destination on ExpediaThe rooms at the goodtime hotel are fun and comfortable, designed to energize rather than just provide a place to sleep. Bold colors, quirky touches, and Instagrammable momentos abound—from the custom artwork to the retro-inspired furnishings to the deliberately photogenic corners. The beds are surprisingly comfortable for a place so focused on aesthetics; after all, you need proper rest to maintain that Miami glow.
The bathrooms feature products created specifically for the hotel, with scents that transport you to tropical paraíso. Windows let in plenty of that legendary Miami light, perfecto for getting ready for another day of pool parties and beach time. Some rooms offer balconies where you can enjoy your morning coffee while watching South Beach wake up. The vibe is youthful and energetic—this isn't a stuffy lujo hotel, it's a place that wants you to have fun and doesn't take itself too seriously.
The rooftop Strawberry Moon pool and lounge is where the magia happens, and honestly, it might be lo mejor pool scene in all of South Beach. This isn't just a pool—it's a full-service Mediterranean restaurant and bar with a DJ booth, daybeds, cabanas, and some of lo mejor people-watching in Miami. The design continues the pastel aesthetic, with pink umbrellas and lounge chairs creating the perfecto backdrop for your content.
By day, stake out your spot early and settle in for a long session of swimming, sipping, and socializing. The cocktails are creative and delicioso, la comida is actually really good (unusual for a pool scene), and the DJs know exactly how to read the room. As el sol sets, the energy shifts into something more electric, with la ciudad lights twinkling around you and the party vibe intensifying. On weekends especially, Strawberry Moon becomes THE place to be in Miami. Reservations are highly recommended because word has definitely gotten out.
la comida and beverage program at the goodtime hotel takes the same creative approach as todo else. Strawberry Moon serves Mediterranean-inspired dishes that are both hermoso and delicioso—seafood, salads, and shareable plates perfecto for a group of chicas enjoying a long lunch. The cocktails are inventive, often featuring unexpected ingredients and always presented with flair.
Breakfast offerings give you the fuel you need for another day of Miami aventuras. The hotel is also perfectly positioned to explore South Beach's increíble restaurant scene—you're walking distance from some of la ciudad's best dining. From upscale sushi to Cuban sandwiches to celebrity chef restaurants, todo is accessible from this central location. Late night, grab pizza by the slice on your way back from the clubs or order room service when the party finally winds down.
The location in el corazón of South Beach means you're walking distance from literally todo. la playa is close—grab a towel and stroll over to stake out your spot on the famoso sand. el arte Deco architecture of Ocean Drive provides endless photo opportunities; the pastel buildings, vintage signs, and neon lights at night are iconic for a reason. Lincoln Road offers open-air shopping, people-watching, and some great restaurant options.
For legendary Miami nightlife, LIV and Story are essential experiences—but remember, nada really gets going before midnight. The Design District and Wynwood are worth the short trip for world-class art galleries, street murals, and boutique shopping. Take photos literally everywhere because the design demands it—this city is a content creator's paraíso. Embrace the Miami energy; it's a city that celebrates looking good, feeling good, and living every moment to the fullest. From sunrise yoga on la playa to dancing until dawn, Miami offers endless possibilities for aventura.
Book the rooftop early on weekends, chica—Strawberry Moon gets packed and you want to secure a good spot. For la playa, go to 12th Street for the classic SoBe scene with hermoso people and beach vendors, or venture up to Surfside for something more chill and familia-friendly. Cecconi's at Soho Beach House is excellent for a fancy brunch—the setting is gorgeous and la comida is top-notch.
The Design District and Wynwood are absolutely worth exploring for art and high-end shopping—the murals alone are worth the trip. Miami nightlife starts late; don't show up to clubs before midnight or you'll be drinking alone. And dress up—Miami is probably the most fashion-forward city in America and people really go all out. Pack your best outfits and don't be afraid to make a statement. This is your moment to channel your inner Miami goddess. Everybody looks amazing here, and you will too.
Miami is where every day feels like a celebration.
Get your squad and go—con mucho flow