Where Boho Meets Bougie
Cenotes, beach clubs, and the chicest vibes on México's Riviera Maya—Tulum is where the jet-set comes to play in the jungle by the sea.
Tulum has become the world's favorite escape for a reason. This stretch of Caribbean coastline combines everything we love: pristine white sand beaches, ancient Mayan ruins perched on cliffs, mystical cenotes hidden in the jungle, and a wellness-meets-party scene that's uniquely its own. It's boho-luxe paradise, and it feels like home.
By day, you're floating in crystalline cenotes, practicing yoga with jungle views, or lounging at beach clubs where the DJ sets the mood and the cocktails keep flowing. By night, the restaurants transform into candlelit wonderlands, and the energy shifts to something more magical. Tulum moves at its own rhythm, and once you sync with it, you won't want to leave.
The Experience
Visit the Tulum ruins at sunrise before the crowds arrive—it's pure magic. Swim in cenotes like Gran Cenote and Cenote Dos Ojos. Spend afternoons at Taboo or Vagalume beach clubs, where the vibes are immaculate. Dine at Hartwood for farm-to-table excellence or Arca for innovative Mexican cuisine. And don't miss a full moon party at Papaya Playa—it's legendary.
Sofia's Tips
Stay at Nomade, Casa Malca, or Be Tulum for the authentic experience. Rent a bike—it's the best way to explore the hotel zone. Bring cash; many places don't take cards. Book cenote visits early morning to avoid crowds. And pack your most photogenic outfits; Tulum is basically a fashion shoot waiting to happen. This is my happy place, chicas.
Tulum is where I feel most myself.
Find your paradise—en la playa